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Wednesday, May 3 • 13:05 - 14:05
Keynote Address - Beyond 140. How a Tweet Can Inspire Change

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Twitter is the first place people go to find out what's happening and what people are talking about. It's the place to connect with people from all around the world and access great content - whether that's related to sports, politics, fashion, art or sneakers. As a marketer, understanding what people care about, what's trending and how to participate in it authentically, is more important today than ever before. Consumers are always on, always connected, and want interactions with brands to be more human and targeted towards them. Hear from Rory Capern, the managing director of Twitter Canada, on how companies can connect with their consumers authentically and meaningfully and his thoughts on the future of digital marketing in 2017 and beyond. His perspective on Canada as a lab and a hub of innovation, will inspire you to think differently and to reconsider how the simplicity of 140 characters can inspire change. 

avatar for Rory Capern

Rory Capern

Managing Director, Twitter Canada
Rory Capern is the Managing Director of Twitter Canada. He oversees Twitter’s Canadian operation, leading teams focused on areas such as media partnerships, marketing,communications, research and sales. He is a member of the organization’s global leadership team, working alongside other Twitter country leads and top... Read More →

Wednesday May 3, 2017 13:05 - 14:05
"B" Salon Victoria Conference Centre

Attendees (181)