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Thursday, May 4 • 14:15 - 15:05
Beyond The Like: How To Measure Your Audience Behavior, Not Just Data

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So, your company has now an optimized digital footprint and you have started using social media to respond to customer questions, connect with prospects and partners, post important news, and follow fans, but how about measuring the impact of your social media efforts on your business bottom line? 

Setting the foundation for success on social media means setting up clear goals. It is learning how to slice and dice all the data at your disposal, and choosing the right performance metrics to measure. The hard part is knowing where to start. Many companies struggle to iron out exactly what that is, let alone how to get ROI and value out of their social media efforts.

During this presentation, we’ll help you stop the guesswork and efficiently meausre your progress by:    
  • Differentiating weak vs strong metrics to track      
  • Uncovering what key metrics to track and monitor    
  • Sharing tips to capture an audience beyond likes and retweets.

Speakers
avatar for Asmaa Methqal

Asmaa Methqal

On-demand CMO, MAESTRA
Asmaa is an executive-level professional with over 18 years of expertise on both the agency and client-side, working for various large industries delivering proactive, innovative and customized online solutions. | | She has a dynamic blend of marketing, branding, technology, com... Read More →


Thursday May 4, 2017 14:15 - 15:05
"C" Salon Victoria Conference Centre

Attendees (117)