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Wednesday, May 3 • 14:25 - 15:15
Influencer Marketing: How to Influence the Influencers

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Businesses are increasingly realizing that traditional advertising has limitations, with the vast majority of consumers placing more value on recommendations and reviews than ad campaigns. But how do you get in front of those local folks with the most influence among your potential customer base?

Social Media Marketing and PR expert Rebecca Coleman walks you through the art of researching influencers, interacting and pitching them your products, tracking their results and reach, and getting the best return on your investment, with real world examples and tangible takeaways. 

Also, she's funny. So there's that.



Speakers
avatar for Rebecca Coleman

Rebecca Coleman

Owner, Rebecca Coleman, Marketing & Media Relations, Cooking by Laptop
Rebecca Coleman is a blogger, social media marketer and instructor. She has been active in the social media marketing space for 8 years, and teaches classes in Social Media Marketing at BCIT and UBC, as well as teaching workshops internationally. A recent cookbook author, she is... Read More →


Wednesday May 3, 2017 14:25 - 15:15
"C" Salon Victoria Conference Centre

Attendees (70)