In this panel discussion led by Tourism Victoria President & CEO Paul Nursey, we will be covering the topic of digital marketing for today’s traveler. Scott Meis of Clipper Vacations, Dan Dagg of Hot House Marketing, Chris Long of the BC Ale Trail and Michelle Butterfield of Tourism Victoria will weigh in on tactics for reaching and engaging with remote audiences at every stage of the consumer journey, with a focus on digital marketing as the medium.
Chris will speak to the benefits of passions-based marketing and leveraging these interests as travel motivators. Michelle will weigh in on the importance of active social listening, and how using these insights to analyze consumer trends leads to the optimization of meaningful content. Scott will cover the significant impact of a content-focused marketing approach, while Dan will provide you with key takeaways on how to generate effective and impactful ad creative with your target traveler in mind.
You will leave this discussion with tools and examples that will help you succeed in the digital space. This panel will provide you with tangible strategies to connect you with your target audiences on a personal level, using smart marketing tactics to increase conversions and drive customers down the path to purchase.
