Today corporate agendas regularly intersect with public affairs and political advocacy, pushing social media out of the back rooms, to an integral and essential component to any organization’s or company’s communications strategy. In a world where corporations are feverishly working to create better brand knowledge and awareness, apply new tools and techniques to communicate with their audiences; social media has become the front line, the new ‘war room’ for communicators.
In this speech, Alise Mills will share her experience working as a communications strategist in the private sector and for political organizations. Alise will also share her years of experience as a spokesperson, her experience challenging the rules of engagement and the lessons she has learned from being on the front line.
