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Wednesday, May 3 • 11:00 - 11:50
The 4 A’s for Non-Profits – The proven formula to maximize your social media efforts!

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When used properly, social media can become a valuable tool that supports non-profit missions. From finding and attracting volunteers to raising funds and building stronger ties with communities, the 4 A’s formula will help you maximize your audience engagement and your social media efforts.

Join this dynamic panel of communication professionals to learn practical how-to’s and tips to rock your social media presence and set your non-profit apart.

Be sure to bring your questions!


This session is for anyone working in, interested in and/or volunteering with a local or international non-profit.  

avatar for Lori Elder

Lori Elder

Principal / Communications Strategist, PR4Good
"It's all about relationships! I love to grow and nurture them for social good." | | Hi, I'm Lori. I am passionate about community, and love sharing my skills to help individuals, non-profits and businesses thrive. This is my 8th year at Social Media Camp hosting a forum spe... Read More →

avatar for Michèle Hamilton

Michèle Hamilton

Managing Director, Think Local First Victoria
Michèle is a digital marketer and project leader with a creative twist! Her diverse career path has covered training and experience in government financial management, project management, WordPress content management, e-commerce, email marketing, social media and digital marketing strategies. This varied background gives her unique perspectives when she approaches business challenges and develops solutions... Read More →
avatar for Joyce Hsu

Joyce Hsu

Communications Lead, TechSoup Canada
Joyce manages TechSoup Canada's marketing and communication initiatives including member engagement, learning resources, branding, community partnerships, outreach and product campaigns. Having previously worked in the charitable sector as a fundraiser, program staff and event pl... Read More →
avatar for Asmaa Methqal

Asmaa Methqal

On-demand CMO, MAESTRA
Asmaa is an executive-level professional with over 18 years of expertise on both the agency and client-side, working for various large industries delivering proactive, innovative and customized online solutions. | | She has a dynamic blend of marketing, branding, technology, com... Read More →

Wednesday May 3, 2017 11:00 - 11:50
Colwood Room Victoria Conference Centre