Social Media Camp 2017

There are so many misconceptions about the value of a podcast.

With countless stories of people who have crashed and burned and nothing to show for their podcast except lost time and effort, Top 10 iTunes Podcaster, Karen Luniw will debunk those misconceptions and share how it can be turned around.

Karen's own experience with podcasting took her global when she first started her business in a small town and recorded her first podcasts in her closet.

Whether you're just starting a business or have been in business for awhile, Karen will share why a podcast is an important addition to your marketing mix, especially if having a global presence is of importance. She'll also share the opportunities that arise from having a podcast, the future of podcasting and the costs of not having one.

In an ever-increasing digital world, one on one communication is not only less frequent, it's actually becoming a lost art. Yet most customers admit to that it's getting personal attention that keeps them loyal to businesses and organizations and coming back for more.

In this interactive workshop participants not only reconnect with this lost art, but also put these ideas into real world practice. By the time the workshop is done, they'll have practiced the skills Connectivity Ninjas use grow their circles of influence, in both business and life. 

Don't miss the Official Opening of Social Media Camp 2017.

Announcements and agenda changes are also communicated during this time. To stay current with schedule changes, have smc2017.sched.org open on your mobile device.

Social media risk is often seen as a limiting factor to content. But it can and should be embraced. Learn how embracing it can uncover opportunities for your brand that will expand your audience and allow you to learn more about them.

YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up to date on the latest trends and smartest ways to reach your target market through YouTube to ensure your brand is standing out from among the 400+ hours of content that is uploaded every hour. From creating your own content to leveraging influencers, YouTube is the place to be, reaching more 18-49 year olds than any cable network in the US.

What is Live Streaming/Live Video?
Why Live Streaming/Live Video?
10 Global Moments on Live Streaming
Where to start your live streaming/strategy?
How does live streaming fit into your media campaign?

Audience is everything. In this presentation we're going to go through how to define and develop an audience through social media. From looking at your specific demographics and matching them to the networks that make sense, this talk has it all. This session will be a wake up call to anyone who thinks they can wait on the sideline while social media continues to grow in size and business importance. 

What does it take to create and execute a successful social media campaign? In this session, we're going to look at 5 nonprofits that launched daring campaigns on platforms such as Reddit, YouTube, Facebook, and SnapChat, and glean takeaways from their success. You'll learn how to build an online community through social media, create sustainable social media plans, and get tips on creating and curating great content that will keep your community engaged.

With over 450 million users and counting, LinkedIn provides an unparalleled opportunity for  business owners, solopreneurs and Marketing & Sales Professionals. How can you effectively market with LinkedIn to bring in new leads, grow your LinkedIn community and move leads into the sales funnel? Find out how in my LinkedIn Session! Specifically I will cover how to: 

• Establish Authority to Attract & Generate High Quality Leads 
• Grow Your LinkedIn Community and the Keys to Finding the Best Leads

• Cultivate, communicate and Convert your Leads
• Increase traffic to your website

• Unlock New Tools for LinkedIn Marketing

 

Pokémon, LEGO, and IBM all once held dominant positions in their markets -- and all faced failure in the face of new technologies. All three successfully pivoted to survive, learning valuable lessons we benefit from today. Whether you're an established company wanting to survive and grow or an entrepreneur looking to better understand how incumbents in your market may defeat you, this talk will use these three companies to teach you the fundamental principles needed to thrive in the markets of tomorrow.

Why is building a marketing plan important to my core business goals? How do I prove which of my digital marketing efforts are working? Which tools and tactics are right for my target audience? Answer these questions and more in Emily Taylor's crash course on how to build an actionable and accessible marketing plan. In seven simple steps, you will create a living document that will lead you and your team on your path to success! This workshop is hands-on and collaborative, so please bring a PENCIL (ironically old school, we know) and a fully charged laptop or tablet.

Impact of Executive Coaching on Tech Students
The idea of Executive Coaching has been embraced by leaders in boardrooms across the globe - From Wall Street to the Square Mile Financial District of London, Bay Street in Toronto and in Financial centers across the world – business leaders make use of Executive Coaches to help them pinpoint and refine their behaviours to enhance their success.
I would love to talk about the impact of bringing an Executive Coach from Canada’s Financial District into the classroom and how students have embraced this One-on-One approach that helps them focus on their high-impact behaviours to achieve academic and personal success. As our next generation prepares to enter the workforce – how are we preparing them with the self-directed mindset in order to be successful in this ever changing and highly competitive world?
I plan on sharing my own journey as well… as someone who worked successfully to stage an Olympics Games in Vancouver to working with several of Canada’s largest Financial Intuitions – how I had to redefine personal success after a cancer diagnosis. My own definition of success changed one day as I was in the hospital lying on a cold examination table – and the doctor brought in a class of medical students to be there during my treatment and tests that day. I watched that senior doctor – not tell or give the students any answers – but instead she asked the students Socratic-like questions to allow the medical students to help diagnosis and treat my cancer. That senior doctor’s approach with her students was the same approach I had taken with my senior leaders -> not telling but coaching the business leader to self-discover the answers. That’s when I knew I could bring my skills as an Executive Coach into a classroom.
To be successful in this world – we cannot just be giving students all the answers – we need to coach them to have the right mindset and ask the right questions in order to help take them and all of us to the next level of success and be competitive.

Fear of being in front of the camera is a huge reason people resist video marketing. It is time to overcome, record and succeed! I offer tips on how to overcome fear first and then use tools you already have to plan, record and publish videos! 

Announcements and agenda changes are communicated during this time. To stay current with schedule changes, have smc2017.sched.org open on your mobile device.

Paul will present 5 effective marketing strategies have allowed him to start and grow businesses that made millions of dollars in four different countries (Japan, China, Thaliand, the USA). These strategies can be apply to any country.  

His presentation will include actionable strategies and tactics enabling you to start making money overseas right away. The world is becoming more connected every day. Don't limit yourself to one country.

When you get a billion notifications buzzing on your phone from Twitter you know that a) You either won at finding awesome content that's engaging or 2) You #failed yourself into a social media disaster.

In this session, you'll see real world examples of social media mega PR blunders businesses have made and how to learn from their mistakes. Whether you're tippy toeing your way into social media or fully immersed with a huge presence and following, Beverley's presentation will give your business the tools to create a social media crisis management strategy and teach you how to be prepped for dealing with "oopsies" that lead to shut-your-business-down mistakes.

Social media has been an effective tool for people who want to call attention to social issues in their communities. In fact, many groups have leveraged the power of social to attract the attention of traditional or mainstream media sources and thus create a groundswell of momentum for their cause (examples include #IdleNoMore, #ArabSpring and the Occupy movement, among others).

However, as social media matures, and more people attempt to use platforms to reach their audience, we are seeing changes in the way communities engage on social. This presentation will look at some of these changes. Using #ClimateChange as a case study of an important social issue, we will look at networked communities on Instagram to see the ways people use hashtags to create communities of shared interest. We will see how these hashtags inadvertently end up dividing communities that should be working together for a common goal, and we will discuss strategies for bridging the divide between communities that are speaking the same language but still remain worlds apart.

Learn how to take your LinkedIn profile to the next level and magnify your reach. This is a highly interactive workshop full of personal stories and tangible takeaways. We will skim the surface of a variety of key areas including:
1. Why LinkedIn matters and how it's evolving
2. Key elements of a powerful profile
3. How to grow your network and build a following
4. How to curate good content that people actually want to read
5. Number 1 time waster on LinkedIn that people still do

From steet car racing to hotels to 100 trans Atlantic flights later I found the world is aligning more than ever, yet there are opportunities that can be leveraged globally by being a first mover.  This talk covers how you can adopt a global mindset to do business worldwide staying exactly where you are. 

Today corporate agendas regularly intersect with public affairs and political advocacy, pushing social media out of the back rooms, to an integral and essential component to any organization’s or company’s communications strategy. In a world where corporations are feverishly working to create better brand knowledge and awareness, apply new tools and techniques to communicate with their audiences; social media has become the front line, the new ‘war room’ for communicators.

In this speech, Alise Mills will share her experience working as a communications strategist in the private sector and for political organizations. Alise will also share her years of experience as a spokesperson, her experience challenging the rules of engagement and the lessons she has learned from being on the front line.  

So, your company has now an optimized digital footprint and you have started using social media to respond to customer questions, connect with prospects and partners, post important news, and follow fans, but how about measuring the impact of your social media efforts on your business bottom line? 

Setting the foundation for success on social media means setting up clear goals. It is learning how to slice and dice all the data at your disposal, and choosing the right performance metrics to measure. The hard part is knowing where to start. Many companies struggle to iron out exactly what that is, let alone how to get ROI and value out of their social media efforts.

During this presentation, we’ll help you stop the guesswork and efficiently meausre your progress by:    

• Differentiating weak vs strong metrics to track      
• Uncovering what key metrics to track and monitor    
• Sharing tips to capture an audience beyond likes and retweets.

Every person entering the online marketing space has a decision to make. Am I going to practice ethical online marketing? Am I going to make as much money as will be possible regardless of the ethics involved?

Unfortunately, much of the training and techniques taught by online marketing coaches lives in the gray space between these two standards.

Join Steve Dotto to explore some of the most powerful unethical practices currently in vogue in the online space.

Steve will dissect the practices, explore the motivations and the triggers that make them work.

Then we can take those same practices, and learn to apply them in an ethical setting. These techniques work, that is the reason that they're so popular. Understanding why they work and how they work will give you the knowledge you need to better serve your business and audience.

Once upon a time there was a little redheaded boy with autism named Everett. He was a precocious child who didn't eat many foods. His parents loved him very much and worried that he would not grow up big and strong. One day, that boy found a new food he wanted to eat and the parents rejoiced! But soon the parents were not able to find the food in any stores within their shire. So the brave father sent a message to his friends and relatives to seek out this rare food. These people then sent the message on to more people who then sent it on to more. Soon the plight of the family was on a thousand birds' wings to the furthest reaches of the seven kingdoms. People from far and wide, including the Captain of Kirk himself, heeded the family's call and flooded their cupboards with the food. The family was full, both in heart and belly, from the generosity of the people of the land. And they lived happily ever after.

Everything you need to know about chatbots. What are chatbots? How easy are they to get setup? Some practical examples of how you can use chatbots for your company / clients? Do’s and Don’ts.

Over the past few years, Jason and his team at Echosec have worked with every social media platform that you have heard of, and some that you haven't. 

What they have come to understand is that social media is a truly global phenomenon and a social media platform that you have never heard of may just kickstart your new business initiative.